I
received an email over the weekend and in it the writer asked if I thought it
was better to self-publish than to sign with a small press publisher.
This
is a tough decision and one each writer must make for themselves.
I
never wanted to self-publish, not because I thought there was anything “wrong”
with it, but simply because I needed a stranger, a publisher, to believe in my
work. I needed that
extra-confidence-boost to tell me I was a good enough writer to be published. So, in 2010, upon completion of my first
novel, No Easy Way, I sought out Agents and Publishers. That’s when Vanilla Heart took interest and
offered me a contract. The fact that a
publisher deemed my work good enough to market and promote motivated me to
continue to write, which is how I produced eight books in less than three
years.
Other
authors don’t need the self-esteem boost that I did. They feel confident and secure enough to
stand alone and thus self-publishing is the perfect path for them.
In
the past, self-publishing bore a negative stigma that a writer wasn’t “good
enough” to be contracted by a publishing house; but that stigma has begun to
fade. Readers can tell the difference
between someone who writes poorly and someone who writes well. They know that in purchasing a self-published
book they run the risk of stumbling upon a lessor quality novel. However, they also realize that there are
self-published authors who write really good books; gems yet to be discovered. Many readers today are willing to take that
risk, especially with the ease and affordability of the Ebook download. If they download a book for $0.99 and don’t
like it, it’s not a big financial loss; but if they get a great one for that
price, what a bargain!
If
you decide to go with a small press publisher, meaning any publishing house
outside of what has now become the Big Five, do your homework before signing
anything. I cannot stress this enough. Talk to other authors about their experiences
with small press publishers. Interview
authors who are currently under contract with the publisher you’re
considering. Ask questions. Understand that any publisher that is on the
up-and-up will be able to give you timely sales and royalty reports and timely
payments. Do not be pressured into
signing right away. A legitimate
publisher will not have any reason to pressure an author into an immediate
contractual agreement.
Research
the Preditors and Editors listing and Writer Beware. Contact the Better Business Bureau and the
Attorney General for the state in which the publisher is located. If there have been complaints about the
publisher, they will be made available to you.
Run a background check on the publisher.
Be thorough.
If
you do sign a contract, hold that publisher accountable at every turn for every
item. A legitimate small press publisher
will not give excuses for late payments, no payments, late reporting, no
reporting, etc. Except NO excuses. The contract that you sign is a business
agreement and it must be upheld by both parties in an ethical manner. One lie breaches the agreement. Period.
One
advantage to self-publishing is that the author receives sales reports directly
from the distributor and a royalty payment that is never late. There are no lies or hidden agendas if you go
the self-publishing route. This is a
huge advantage to the author and one you should seriously consider prior to
signing a contract with a small press publisher because there are many ways in
which an unethical publisher can take your money.
Not
only did my ex-publisher (Vanilla Heart) defraud statements and steal thousands
of dollars, but she also blatantly lied about the number of books that were
downloaded for free so that she could pocket the money. I have emails from her to substantiate the
falsification of the reports she gave me and the outright lies she told. For example:
My novel, House of Lies, came with a bit of controversy as three weeks
after its release there was a similar murder in the exact area where the story
had taken place. This generated media interest,
both negative and positive, and also generated book sales. Kimberlee Williams of Vanilla Heart told me
that someone had gotten a hold of the Smashwords coupon code for House of Lies
and 60 copies were downloaded for free.
I couldn’t believe it. That was
royalty money the publisher and I would never see…or so I believed. After subpoenaing sales records directly from
the distributor, the truth was that only 13 copies of House of Lies had been
downloaded using a free coupon code. (All 13 of which I identified as contest
winners, book club leaders or reviewers because I had given them the free
code.) The other 47 downloads were
bought and paid for. This was money the
publisher kept and I never saw. Unethical.
Sadly,
it didn’t just happen with House of Lies, but with several of my books from the
Just Call Me Angel series and No Easy Way.
Had I never left and had the sales reports sent to me directly from the
distributors, I would have had no way of knowing just how deep her deception
ran and how much money she had stolen. Sadder still is the fact that I'm not the only one she defrauded.
The
morale of the story is: Be careful. As an author, you’ve poured your blood, sweat,
time and tears into your book. It’s your
creation, your baby. Don’t be hasty to
get it out there and settle for something less than what your work
deserves. Look at the quality of work the publisher is putting out. Are there typos and formatting errors strewn throughout their author's books? If so, don't sign with them. That's a red flag. Are the book covers unprofessional looking? Are their video trailers novice and unprofessional? (I don't know the correlation, if any, between video trailers and book sales, but Vanilla Heart's trailers were so awful that I never marketed using theirs and had my own made instead.)
There
are ethical small press publishers. They’re
out there, but companies like Vanilla Heart are sadly giving them a bad name. Companies
like Vanilla Heart are tainting the world of small press publishing. If we turn
a blind eye and continue to allow the unethical ones to exist and flourish, we
are only hurting the ethical publishers, each other and ourselves.
This
is OUR industry and it is OUR responsibility to protect it.
The long and the short of it is this: If you are in a hurry to get your work out to the masses, then my advice is to self-publish it rather than jumping into bed with a publisher that is literally going to emotionally, mentally and financially screw you. ~
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